Transformational marketing on a budget
Mar
3

Transformational marketing on a budget

Whether you work in a large university struggling with declining recruitment numbers, a private or international school battling through a cost of living crisis, a training providing fighting for share of voice amongst competitors, or a small specialist institution that always had a tiny marketing team but wants to achieve big things, this session is for you.

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Gaining a deeper understanding of content audiences
Mar
21

Gaining a deeper understanding of content audiences

In this premium members’ skills session with Tracy Playle, we'll expand your skill of curiosity, and invite you to get deeply inquisitive about your audiences. 

Instead of just knowing user needs, top tasks and channel preferences, what if we had an ever deeper understanding of their wants, their motivations, their beliefs, their fears, their values? How might that transform your work?

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How much carbon is your website consuming?
Feb
4

How much carbon is your website consuming?

In a world where reducing emissions across the board is becoming not only the norm, but essential, just how much carbon is your university website consuming? Join Andrew Millar, Head of Web Services at the University of Dundee for a presentation and fireside chat about how to better understand and quantify the carbon impact of our web estates. 

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Prioritise like a pro: Collaborative content decision-making techniques
Jan
31

Prioritise like a pro: Collaborative content decision-making techniques

Join Rob Mills in this interactive two-hour workshop exploring how content teams can streamline their efforts and make informed decisions about what matters most. By the end of the session, attendees will be equipped with practical tools to prioritise collaboratively, focus on delivering high-value content and navigate conflicting priorities with confidence.

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From conversion to connection: integrating empathy mapping into your email strategy
Jan
23

From conversion to connection: integrating empathy mapping into your email strategy

Email communication is often focused on driving actions, but this can lead to overlooking the personal experiences, emotions, and distractions our readers face. Explore with Day Kibilds how empathy mapping can be applied throughout the customer journey to create meaningful connections, identify moments to delight or support your readers, and cultivate long-term loyalty.

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Shifting your relationship to overwhelm
Jan
9

Shifting your relationship to overwhelm

Join Tracy Playle for this ContentEd+ Premium skills webinar where we'll explore techniques and tactics for recognising patterns and symptoms of overwhelm in the workplace, with a specific emphasis on the role of content, communications and marketing professionals. 

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Visual Content Strategy
Dec
12

Visual Content Strategy

Join Mike Powers from OHO Interactive as he explores how to put together a practical content strategy for visual content: from figuring out what you need, to finding or producing those assets, to publishing them to best effect on your website.

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How the FikFok to use TikTok in Higher Education
Sept
18

How the FikFok to use TikTok in Higher Education

OPEN ACCESS WEBINAR
Navigating TikTok can be challenging, but it offers significant potential for Higher Education Institutions due to its search capabilities and algorithm. In this webinar, Mikki Collins will share strategies that helped her achieve top rankings for a UK university, showcasing how institutions can effectively engage audiences on the platform.

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Using Canva to create great visual content
Aug
21

Using Canva to create great visual content

CONTENTED+ WEBINAR
Canva is a fantastic tool for creating effective designs - particularly across marketing teams within higher education. But are you making the most of it? Join Rich Endean for our 45 minute webinar focusing on making the most Canva for creating impactful creative outputs.

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Social listening to better understand your audiences
Jul
25

Social listening to better understand your audiences

CONTENTED+ WEBINAR
Need to better understand your audience but short on time?

Join Flo and Mikki to learn how social listening can provide valuable insights.

They will share practical tips and techniques to help you observe online and offline conversations to learn about your audience on a short deadline or a small budget.

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