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Transformational marketing on a budget
Whether you work in a large university struggling with declining recruitment numbers, a private or international school battling through a cost of living crisis, a training providing fighting for share of voice amongst competitors, or a small specialist institution that always had a tiny marketing team but wants to achieve big things, this session is for you.
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Taking your storytelling to the next level
Join us for a discussion between John Hill and Tony Sheridan as they discuss what makes a great story, creative ways of embracing storytelling on our campuses, how to find great stories on a campus (and beyond), and how to get a great story out of just about anyone.
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Gaining a deeper understanding of content audiences
In this premium members’ skills session with Tracy Playle, we'll expand your skill of curiosity, and invite you to get deeply inquisitive about your audiences.
Instead of just knowing user needs, top tasks and channel preferences, what if we had an ever deeper understanding of their wants, their motivations, their beliefs, their fears, their values? How might that transform your work?
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Using trauma-informed content methods in higher education
It’s estimated that 70% of the population has experienced some kind of trauma. Join Steph Mann from the University of Cambridge for this premium skills session to learn what trauma-informed content design is, how it impacts young people, and how you can build it into your skillset.
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Spotting and eliminating "action bias" - the desire to always publish something
Action bias is a psychological instinct to “do something” rather than “do nothing”. It’s natural and it happens all the time in most walks of life - even when there's no evidence to suggest that action is the best course to take.
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Brand storytelling in education
Join Cameron Pegg for our February skills workshop on brand storytelling in education.
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How much carbon is your website consuming?
In a world where reducing emissions across the board is becoming not only the norm, but essential, just how much carbon is your university website consuming? Join Andrew Millar, Head of Web Services at the University of Dundee for a presentation and fireside chat about how to better understand and quantify the carbon impact of our web estates.
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Prioritise like a pro: Collaborative content decision-making techniques
Join Rob Mills in this interactive two-hour workshop exploring how content teams can streamline their efforts and make informed decisions about what matters most. By the end of the session, attendees will be equipped with practical tools to prioritise collaboratively, focus on delivering high-value content and navigate conflicting priorities with confidence.
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From conversion to connection: integrating empathy mapping into your email strategy
Email communication is often focused on driving actions, but this can lead to overlooking the personal experiences, emotions, and distractions our readers face. Explore with Day Kibilds how empathy mapping can be applied throughout the customer journey to create meaningful connections, identify moments to delight or support your readers, and cultivate long-term loyalty.
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Content strategy maturity review - trends and discussion
Join Dana Rock and Robert Perry as they new share insights from Pickle Jar’s content maturity assessment tool and share how the education sector is performing across all 10 pillars.
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Shifting your relationship to overwhelm
Join Tracy Playle for this ContentEd+ Premium skills webinar where we'll explore techniques and tactics for recognising patterns and symptoms of overwhelm in the workplace, with a specific emphasis on the role of content, communications and marketing professionals.
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Top 10 AI tools for content professionals
Join Brian Piper and Tracy Playle in a conversation as they share and discuss the top 10 AI tools that they use as content professionals.
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Visual Content Strategy
Join Mike Powers from OHO Interactive as he explores how to put together a practical content strategy for visual content: from figuring out what you need, to finding or producing those assets, to publishing them to best effect on your website.
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Transforming academics into social influencers
In this session with Mikki Collins and Florence Largillière, we’ll explore how to strategically transform academics into social media influencers. You’ll learn how to get their buy-in and how to communicate the benefits of social media, for their personal brand and your institution.
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Structuring your content to make it work harder
Could your content work harder? Or could you and your colleagues be working smarter?
Join Pickle Jar’s Dana Rock to learn how structured content could help.
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Planning and delivering a discovery workshop with internal stakeholders
A discovery workshop is essential for engaging stakeholders, gathering insights, setting direction, and building support for a new project. Join Ellie Lovell for a skills workshop on identifying stakeholder needs, planning activities, and effective facilitation techniques to ensure a productive and engaging workshop.
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Content strategy maturity trends in the education sector
Join Ellie Lovell and Dana Rock as they share insights from Pickle Jar’s content maturity assessment tool and share how the education sector is performing across all 10 pillars.
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Different models for thinking about your audience
Join Robert Perry to learn about the different models and tools to use to think about and plan for your audience.
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Creating a plan for your content career growth and professional development
Join Tracy Playle to plan the next steps in your career as you progress in content and digital roles within the sector.
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Embedding AI into your content marketing workflow
OPEN ACCESS WEBINAR
Join Tracy Playle as she shows how different types of AI and machine learning can play a role at different stages in the content marketing workflow.
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Managing projects on time and on budget
CONTENTED+ WEBINAR
Join Ellie Lovell to explore critical project management skills. Gain actionable advice for staying on time and on budget.
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How the FikFok to use TikTok in Higher Education
OPEN ACCESS WEBINAR
Navigating TikTok can be challenging, but it offers significant potential for Higher Education Institutions due to its search capabilities and algorithm. In this webinar, Mikki Collins will share strategies that helped her achieve top rankings for a UK university, showcasing how institutions can effectively engage audiences on the platform.
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Content governance: providing consistency, clarity, and compliance for your organisation
CONTENTED+ WEBINAR
Arguing over what should or shouldn’t get published on the website? Unclear who is responsible for maintaining the content?
Developing a clear content governance can resolve a myriad of thorny content problems. Join Dana Rock for this two hour workshop on navigating these thorny problems.
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Ensuring your team has the right size, shape, and resources (2-part webinar 10th and 17th Sept)
OPEN ACCESS WEBINAR
Organisations and their content teams vary, making it crucial to determine the right team size, roles, and skills needed. This webinar will guide you in assessing these factors, involving your team in the decision-making process, and offering practical tips to address skill gaps.
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Using Canva to create great visual content
CONTENTED+ WEBINAR
Canva is a fantastic tool for creating effective designs - particularly across marketing teams within higher education. But are you making the most of it? Join Rich Endean for our 45 minute webinar focusing on making the most Canva for creating impactful creative outputs.
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Social listening to better understand your audiences
CONTENTED+ WEBINAR
Need to better understand your audience but short on time?
Join Flo and Mikki to learn how social listening can provide valuable insights.
They will share practical tips and techniques to help you observe online and offline conversations to learn about your audience on a short deadline or a small budget.
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Concept testing for your creative content
CONTENTED+ WEBINAR
Join Robert Perry and Rich Endean to advance your approach to planning and testing content so that it really works for you and for your audiences.
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Managing projects on time and on budget
CONTENTED+ WEBINAR
Join Ellie Lovell to explore critical project management skills. Gain actionable advice for staying on time and on budget.
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How to overcome your creative blocks
FREE WEBINAR
Blank pages, blank screens… They can trigger creative blocks. Simon Fairbanks will help keep your creative cogs turning.
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Conducting powerful stakeholder interviews for content strategy development and buy-in
CONTENTED+ WEBINAR
Tracy Playle explains the style and types of questions to have in your toolbox in order to craft powerful and productive stakeholder discussions.
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Explaining experience design and content design to anyone
FREE WEBINAR
Experience design? Content design? Dana Rock will help you understand and explain each concept to stakeholders.
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How to create accessible social media
CONTENTED+ WEBINAR
Join Simon Fairbanks to discover how to create accessible social media content: words, images, videos, hashtags, and emojis.
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Empathy mapping: how to understand your stakeholders
CONTENTED+ WEBINAR
Join Robert Perry to learn the value of empathy-mapping. Discover several models to help you understand your stakeholders.