Planning and delivering a discovery workshop with internal stakeholders
A discovery workshop is essential for engaging stakeholders, gathering insights, setting direction, and building support for a new project. Join Ellie Lovell for a skills workshop on identifying stakeholder needs, planning activities, and effective facilitation techniques to ensure a productive and engaging workshop.
Visual Content Strategy
Join Mike Powers from OHO Interactive as he explores how to put together a practical content strategy for visual content: from figuring out what you need, to finding or producing those assets, to publishing them to best effect on your website.
Top 10 AI tools for content professionals
Join Brian Piper and Tracy Playle in a conversation as they share and discuss the top 10 AI tools that they use as content professionals.
Content strategy maturity trends in the education sector
Join Ellie Lovell and Dana Rock as they share insights from Pickle Jar’s content maturity assessment tool and share how the education sector is performing across all 10 pillars.
Different models for thinking about your audience
Join Robert Perry to learn about the different models and tools to use to think about and plan for your audience.
Creating a plan for your content career growth and professional development
Join Tracy Playle to plan the next steps in your career as you progress in content and digital roles within the sector.
Embedding AI into your content marketing workflow
OPEN ACCESS WEBINAR
Join Tracy Playle as she shows how different types of AI and machine learning can play a role at different stages in the content marketing workflow.
Managing projects on time and on budget
CONTENTED+ WEBINAR
Join Ellie Lovell to explore critical project management skills. Gain actionable advice for staying on time and on budget.
How the FikFok to use TikTok in Higher Education
OPEN ACCESS WEBINAR
Navigating TikTok can be challenging, but it offers significant potential for Higher Education Institutions due to its search capabilities and algorithm. In this webinar, Mikki Collins will share strategies that helped her achieve top rankings for a UK university, showcasing how institutions can effectively engage audiences on the platform.
Content governance: providing consistency, clarity, and compliance for your organisation
CONTENTED+ WEBINAR
Arguing over what should or shouldn’t get published on the website? Unclear who is responsible for maintaining the content?
Developing a clear content governance can resolve a myriad of thorny content problems. Join Dana Rock for this two hour workshop on navigating these thorny problems.
Ensuring your team has the right size, shape, and resources (2-part webinar 10th and 17th Sept)
OPEN ACCESS WEBINAR
Organisations and their content teams vary, making it crucial to determine the right team size, roles, and skills needed. This webinar will guide you in assessing these factors, involving your team in the decision-making process, and offering practical tips to address skill gaps.
Using Canva to create great visual content
CONTENTED+ WEBINAR
Canva is a fantastic tool for creating effective designs - particularly across marketing teams within higher education. But are you making the most of it? Join Rich Endean for our 45 minute webinar focusing on making the most Canva for creating impactful creative outputs.
Social listening to better understand your audiences
CONTENTED+ WEBINAR
Need to better understand your audience but short on time?
Join Flo and Mikki to learn how social listening can provide valuable insights.
They will share practical tips and techniques to help you observe online and offline conversations to learn about your audience on a short deadline or a small budget.
Concept testing for your creative content
CONTENTED+ WEBINAR
Join Robert Perry and Rich Endean to advance your approach to planning and testing content so that it really works for you and for your audiences.
Managing projects on time and on budget
CONTENTED+ WEBINAR
Join Ellie Lovell to explore critical project management skills. Gain actionable advice for staying on time and on budget.
How to overcome your creative blocks
FREE WEBINAR
Blank pages, blank screens… They can trigger creative blocks. Simon Fairbanks will help keep your creative cogs turning.
Conducting powerful stakeholder interviews for content strategy development and buy-in
CONTENTED+ WEBINAR
Tracy Playle explains the style and types of questions to have in your toolbox in order to craft powerful and productive stakeholder discussions.
Explaining experience design and content design to anyone
FREE WEBINAR
Experience design? Content design? Dana Rock will help you understand and explain each concept to stakeholders.
How to create accessible social media
CONTENTED+ WEBINAR
Join Simon Fairbanks to discover how to create accessible social media content: words, images, videos, hashtags, and emojis.
Empathy mapping: how to understand your stakeholders
CONTENTED+ WEBINAR
Join Robert Perry to learn the value of empathy-mapping. Discover several models to help you understand your stakeholders.
Recruiting students as social media influencers
FREE WEBINAR
Join Mikki Collins to learn how to recruit students as content creators, match the students to the right projects, and keep them motivated.
Writing project proposals to gain buy-in from senior leaders
CONTENTED+ WEBINAR
Our leaders are busy. Their resources are in high demand. How do we get their attention for our ambitious new content proposals? How do we gain their buy-in?
Borrowing from ethnographers
FREE WEBINAR
Join Florence Largilliere to deep-dive into qualitative research, looking at ethnography and what it can bring to our audience insights.
Personalisation: making content meaningful
FREE WEBINAR
Join Dana Rock in this free, online webinar to discover how personalisation can be used as a tool to drive a deeper connection with your audience.
Making your content measurement work for you - Webinar
Content roles face pressure to demonstrate value through measurable impact, effectiveness, and return on investment, prompting a need to prioritise useful metrics. This webinar aims to guide participants in rethinking their approach to content success tracking, emphasising the importance of assessing meaningful factors aligned with audience and institutional needs.
Developing a content strategy to drive deeper alumni and supporter engagement
Learn how to create a content strategy that will drive even deeper engagement with your alumni and supporter communities
Beyond surveys: how to create smarter and richer audience insights
FREE WEBINAR
Join Florence Largilliere to unlock deeper audience insights with practical strategies for smarter research.
Copywriting for course content
Join Dana Rock to learn how to write clearer, more compelling copy for your course pages, taking away everything that you need to consider when crafting your content and help you to sharpen your copywriting skills.
Pickle Jar Communications @ ContentEd Conference 2023
Join us in Manchester on 16-17 October 2023, for a jam packed 2 day conference for the development and advancement of content strategy within the education sector.
Creating a compelling content strategy statement
A content strategy statement is a single and simple overview of your content strategy. Join Tracy Playle to learn why they’re important, how to create one and enrol others around it.
Inclusive design: creating content for everyone
What does inclusive design mean for your work? Join us to explore the practical things that you can do to make your content inclusive for all.
Content strategy 101: what should yours include?
Bookings for this event are now closed.
Creating a content strategy for your school, college or university can feel like a daunting task. There’s so much that you could include, how do you even know where to start? In this workshop, author of The Connected Campus and founder of ContentEd, Tracy Playle, will take content strategy back to basics to help you as you decide what yours will and won’t include.
What we’ll cover
What a content strategy is and the purposes that it might serve to a school, college or university
What your content strategy could include, and what those outputs might look like
How to decide the scope of your strategy and what components you’ll include
Who should attend?
Directors and Heads of strategy, marketing, communications and brand
Team leaders and managers
Internal communication professionals
Anyone involved in the development of content strategies
Your facilitator
Your session will be facilitated by Tracy Playle, CEO, Chief Content Strategist and Coach at Pickle Jar Communications Ltd and the author of The Connected Campus: Creating a content strategy to drive engagement with your university (2020).
For two decades Tracy has worked in higher education communications, marketing, digital engagement and content strategy. Initially working in-house with the University of Warwick, Tracy founded her consultancy 15 years ago and has since worked with around 300 education institutions in more than 30 countries to help them evolve their approach to content strategy, delivery and management.
She is also an accredited ontological coach, having trained and been part of the leader teams with the Accomplishment Coaching New York Intensive coach training programme (2019-21), and as a member of the International Coaching Federation (ICF).
Tracy now spends much of her time supporting individual leaders and teams to become more creative, collaborative and empowered in their work, removing the barriers to creating outstanding experiences and campaigns in and for their organisations.
Tracy is an international speaker and a CASE Crystal Apple award winner and laureate, a former chair of the CIPR’s Education and Skills Sector Group, and the founder of ContentEd and Utterly Content.
Alongside her consultancy work and leadership of Pickle Jar Communications, Tracy also runs a private coaching practice (www.tracyplayle.com).
Experience design: what it is and why it’s useful
Interested in how you can create a better experience for your customers?
In this webinar, Director of Experience Design, Dana Rock, will provide an introduction to experience design.