Impactful brand strategies and narratives
There’s never been a more important time to have a stand out brand, visual identity and messaging framework to set you apart in a crowded market. Expectations of prospective students and other audiences are high. A bold, consistent brand, engaging visual identity, and messaging aligned to audience motivations and values can make a difference. Whether it’s a brand refresh, new brand identity, or a content strategy to bring your brand to life, we can help.
Products and services to advance your brand strategy and design impactful audience experiences
We offer a range of fixed price and bespoke services to support your organisation’s brand identity and the experience that you shape for your audiences. Here we share some examples. Talk to us about your specific requirements or challenges and we’ll suggest the right product for you.
Mentor us: From brand strategy to content strategy workshop
We will facilitate a full-day workshop for up to 12 people that will bring your brand strategy and values to life through your content. By the end, your team will be able to live and communicate your values effectively.
Guide us: Boost your content marketing with AI support
We can build a bespoke AI content marketing assistant that will allow you to generate good content quickly and efficiently. We can support your team with understanding the value and dangers of AI whilst we’re at it.
Lead us: Bespoke brand and visual identity development
We offer totally bespoke packages to develop brand strategies, messaging frameworks, visual identity, and style and tone guidelines. This will involve reviewing your existing brand, consultation and research, ideation and creation.
Who have we done this for?
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Newcastle University
A University-wide brand refresh, identity for Team Newcastle, and brand update for Newcastle Business School.
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Pears Cumbria Medical School
Brand and visual identity for this new collaboration between Cumbria University and Imperial.
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Bangor University
Strategic brand narrative, value proposition and messaging framework in two languages - English and Welsh.
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Zurich International School, Switzerland
A new creative messaging approach and complete visual identity to set them apart from other schools.
“Pickle Jar’s adaptability, patience and innovation pushed our brand into a space that reflects our bold ambition to become a new medical school in Cumbria for Cumbria. Starting from a limited brief, they were able to support a wide group of stakeholders and build confidence in a process that was somewhat alien to a lot of us. It’s been a fantastic journey that has exemplified why thoughtful design is integral in a competitive HE market.”
— Angie Illman, Senior Project Manager, Imperial College London
Know what you need? Looking for a specific service?
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Robust research underpins all great content strategies. We offer a wide range of audience research, perceptions testing, competitor research, user testing and more.
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Your content is the shop window to every experience that your audiences have with you. We are the education sector’s leaders in content strategy and planning.
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We take an insights-led approach to developing impactful content that meets user needs and organisational goals. We’ll use a content design methodology to get you there.
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What experience do you want your audience to have of you? Our brand strategy and creative visual design services will fine tune how you present your organisation to the world.
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We love sharing our knowledge in service of upskilling and empowering others. We offer training in a wide range of content, communications and marketing topics, and we can even plan a bespoke away day for you.
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Sometimes the barriers to change are less about the vision and knowledge, and more about leadership, confidence and collaboration. Our CEO Tracy Playle is a Professional Certified Coach, supporting individual leaders and teams in their transformations.
How can we help you?
Most of our work at Pickle Jar is designed to a bespoke brief co-created with our clients through a no-obligation discovery conversation.
Tell us a little about your challenges and what you might hope to get from working with the team at Pickle Jar and we’ll start the conversation to design the right solution that works for you, your your institution’s goals, and your budget.
