When we hear stories our brains light up in a way that is so much more powerful than when we simply receive information. As communicators and marketing professionals, that’s the dream: a highly engaged audience relating to the stories we tell, promoting a strong emotional response. But how do we achieve that? And how do we break out of a predictable pattern of it just being the same kind of case study one after another. 

Join us for a discussion between John Hill and Tony Sheridan as they discuss what makes a great story, creative ways of embracing storytelling on our campuses, how to find great stories on a campus (and beyond), and how to get a great story out of just about anyone.

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