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Lucy Guest Lucy Guest

Why alt text in football should be a wake-up call for education social media

In early May, Manchester United Football Club tweeted about Juan Mata García, asking its followers to read the alt text. In the functionality designed to describe imagery for assistive technology, their social media team shared a joke about how great the player is.

And, as you might expect, Twitter users were angry.

But what is alt text, why should you be using it - and why did Man Utd receive such a backlash?

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Robert Perry Robert Perry

Who cares about the REF?

Thursday May 11th was REF Day, the day on which UK universities found out how their research had been rated by independent assessment panels.

The Research Excellence Framework gets a decidedly mixed response from the higher education community, but there’s no denying that a lot of hard work has gone in to the submissions from every university, and it’s worth celebrating those efforts.

Find out why you should be focussing your efforts on a smaller audience.

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Guest User Guest User

ContentEd Awards are back!

ContentEd 2022 Awards are now open for submissions! Find out more about our new categories, previous winners and how to enter.

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Tracy Playle Tracy Playle

Website redesign: the planning starts now

There are very few things that I think are “wrong” in how we might approach any project. But today, I’m going to share ones that I have some pretty strong opinions about when it comes to website redesign, and why your planning for any redesign probably needs to start sooner than you think.

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Guest User Guest User

Meet Lucy, our new Content and experience designer

We are super excited to announce that this May, we’ll be welcoming Lucy Guest into the Pickle team as our new Content and experience designer!

We asked Lucy to answer a few questions for you to get to know her a bit better.

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Robert Perry Robert Perry

Teaching quality is hugely important to student decisions. That's why it needs more than just a rating.

We all know prospective students need a lot of information to help them make a decision about where and what to study. And it makes sense to provide that information in a manner that’s as useful as possible. But that means we need to make some informed decisions of our own about what information should be presented in what kind of format.

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Guest User Guest User

Creating a content ecosystem map

Do you really understand the landscape in which your content exists? The systems, the people, the processes? Creating a content ecosystem map can help you to make sense of it all.

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Tracy Playle Tracy Playle

Let’s chat frankly about those end of financial year projects

We’ve reached that time of year when we start to receive a flurry of project requests aligned to end of financial year spend. In this post we explore your options and offer advice on making the most of this time and those remaining pockets of budget.

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Tracy Playle Tracy Playle

Your analytics are not audience research

It’s very easy to assume that when we’re exploring our analytics and asking our audience whether they find our content useful that we’re doing audience research. But we’re barely scratching the surface.

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