Which education institutions already have signs of a great content strategy in support of postgraduate student recruitment? Here we share some of our favourites.

In the third part of our series on content strategy for postgraduate student recruitment we start to think about content planning.

In the second part of our series focused on content strategy for postgraduate recruitment we're exploring audience insights and - specifically - audience mapping techniques.

Is it time to prioritise a focus on postgraduate recruitment in your institution's content strategy? In this four part blog series we explore why and how to approach this.

In recent months, there have been many brands and organisations reconsidering their presence on X (formerly known as Twitter). Mikki Collins asks if now is the time for education institutions to also leave.

Understand how Pickle Jar is supporting education marketing and communications professionals by developing and deploying AI that goes far beyond just generative AI. Learn about some of our real client applications.

The reasons why we choose not to attempt a whole-organisation content strategy are endless. But when we play the “can’t” and “won’t” game, we close ourselves off to possibility.

Creating a whole-organisation content strategy is entirely possible. We’ve done it. Multiple times. But it takes the commitment to lay an essential foundation that is more to do with culture than content, if it is to truly work.

A 10 minute training video to show you the power of using Airtable as a content and editorial calendar.

In this blog post, I share five strategic considerations for your Canadian enrollment strategy based on key aggregate findings from the Academica University/College Applicant Survey (UCAS).

The person that made this sign wanted to help their users (thank you!). But they did so from the context of the building/employees, not from the context of the user. Everyone in the building knows that’s the second floor. Not every user walking in the door does.

Rich explains how you can use Experience design to plan and create effective experiences for students, educators, researchers and administrators.