Blog

Feeling behind on AI? A practical guide for education marketers

Are you an AI evangelist or an AI naysayer. Or are you neither, floating somewhere towards the back end of the innovation adoption curve saying to yourself “I probably should learn something more about AI soon”? As AI adoption picks up pace in education marketing and communications, we’re here to help you approach it ethically and with impact.

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What does it take to create a whole-organisation content strategy?

The reasons why we choose not to attempt a whole-organisation content strategy are endless. But when we play the “can’t” and “won’t” game, we close ourselves off to possibility.

Creating a whole-organisation content strategy is entirely possible. We’ve done it. Multiple times. But it takes the commitment to lay an essential foundation that is more to do with culture than content, if it is to truly work.

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