Blog
Feeling behind on AI? A practical guide for education marketers
Are you an AI evangelist or an AI naysayer. Or are you neither, floating somewhere towards the back end of the innovation adoption curve saying to yourself “I probably should learn something more about AI soon”? As AI adoption picks up pace in education marketing and communications, we’re here to help you approach it ethically and with impact.
When content is everyone’s job, who’s leading?
Who should lead content in a large organisation? When many people are creating content, can content ever be led? In this blog post, we explore the benefits of clear content leadership and the responsibilities it needs to cover.
Want to use AI to transform education marketing? Stop fixating on generative AI.
Understand how Pickle Jar is supporting education marketing and communications professionals by developing and deploying AI that goes far beyond just generative AI. Learn about some of our real client applications.
What does it take to create a whole-organisation content strategy?
The reasons why we choose not to attempt a whole-organisation content strategy are endless. But when we play the “can’t” and “won’t” game, we close ourselves off to possibility.
Creating a whole-organisation content strategy is entirely possible. We’ve done it. Multiple times. But it takes the commitment to lay an essential foundation that is more to do with culture than content, if it is to truly work.
10 minute training: using Airtable to create a dynamic content and editorial calendar
A 10 minute training video to show you the power of using Airtable as a content and editorial calendar.