Is your website really supporting future students make the choices that get them to achieve their dreams, or are we making it hard work for them? Robert Perry takes a look at the case and the need for creating powerful subject level pages.

A brilliant project manager is worth their weight in gold. But how much do you also pay attention to how you’re getting in your own way in bringing a project to a successful resolution? Not just what you’re doing, but how you’re being about it?

Cloze tests help you check the suitability of language and messaging for certain audiences. We share how to set up and assess the results of cloze tests.

To be truly accessible, our videos need captions. But which kind? Here’s why closed captions may be the better option for your audiences.

Diary studies are a great research method to gather real-time, self-reported experiences across time. Here’s how to plan and design your diary study to uncover what you need to know.

Do you go food shopping without a menu plan? Okay. But would you do the same when it comes to a costly website redevelopment or new CMS purchase? If you’re not developing your content strategy up front, then you’re shopping without a menu.

Often one of the biggest things that gets in the way of getting projects done is our inability to say no to other things that get in the way. In this post, Tracy Playle explores how we can empower ourselves to say no.

Depending on your role, different skillsets may judge the quality of content in different ways. Our Senior Content Strategist defines eight key pillars of good quality content.

Descriptions are important. Accessibility is important. Your images need alt text. Our Senior Content Strategist shares how to create descriptive and impactful alt text.

There was a lot of A-level and university application discourse on Twitter as results were released. Our Head of Research decided to map out the interactions and influence online to find out what was going on in these conversations.

How did A-level students react to results day? Our Research Analyst carried out social listening on results day to see how students were thinking and feeling about their grades – and, importantly, their futures.

Want to improve the readability and accessibility of your hashtags? Use camel case. Our Senior Content Strategist explores how and why camel case can be used for your social media channels.

Is your university website easy to understand to a range of audiences? We carried out a readability audit of 20 university websites, UK-wide, to see how well they were doing.

Meet the five Cs of social media content. Our Senior Content Strategist shares five strategies to keep your channels full of content that engages your audiences.

What drives you to get out of bed and start work every day? Our CEO encourages you to look into your own personal purpose and mission to delve into why you do the work that you do.

Budget cuts aren’t anything new to the education sector – but this pandemic may tighten the marketing budget even more. Our CEO shares five places to look to in order to still win with a reduced budget.

We need to talk to people as people, rather than groups. We must to resist the urge to say “all of us”. Our Head of Content discusses why it’s so vital to be empathetic in our communications during this crisis.

Meet Rich Endean, Senior Design Consultant at Pickle Jar Communications. We asked Rich a few questions to get to know him a little better.

As we feel the effects of COVID-19 more, it’s important that we think about the impact this is going to have on how we work, how we socialise, and – most importantly for our sector – how we learn.

As more and more young people dive into TikTok, our Senior Content Strategist shares a few considerations and cautions to consider before your institution takes the leap too.