Have you considered Twitter as a place to promote your research? Our Senior Content Strategist shares a few great examples of academics that are currently making an impact on Twitter.

Card sorts are so incredibly versatile for audience research – and they’re really simple to set up and complete. Our Research Analyst shares a few ways that we’ve used card sorts creatively.

As the impact of the coronavirus outbreak hits higher education, we’re seeing the #HESM community support and share their advice online. Our Head of Research visualises this in an influencer map of all Twitter conversations around the topic.

Have you considered Instagram as a place to promote your research? Our Senior Content Strategist shares a few great examples of academics that are currently using Instagram to spread their message.

Is it possible to use minimalist ideas to declutter your digital content and strategy? Our Senior Content Strategist shares how.

As the Star Wars and Marvel series come to an end, our Head of Research reflects on why it is essential to have a clear strategy that all stakeholders buy into.

If you ask us a question, you might hear us say “well, it depends”. Our Head of Research reflects on why we often need to know more context in order to answer a content strategy question.

An appraisal should serve you and your goals – and workshop activities can provide the space for you to explore that collaboratively. Our Research Analyst shares a few activities to help you reflect on your role whilst imagining your progression.

So you’ve got budget, buy-in and built a team for your content strategy project, where do you now begin to get to work? Our CEO shares three work packages you need to carry out first.

What will the General Election 2019 result mean for HE content strategists? Our Head of Research reflects on some of the potential impacts.

Fundraising on social media can be really effective, but only if you have an active following. Our Senior Content Strategist shares his tips for developing a loyal group of engaged followers – and turning them into advocates.

What tools and resources can help you as a content strategist? The Pickle Jar Communications team suggest some of their favourites.

Who will help you develop a content strategy for your institution? What skills will you need in your team? Our CEO shares the key skills capabilities that you may need to assemble.

How do you begin to explain content strategy to stakeholders? Our CEO shares her secret to really getting stakeholders interested and supportive in your content strategy project.

As Giving Day approaches, our Senior Content Strategist shares how you can take a strategic approach to creating content for such a huge fundraising event.

Can you put an ROI figure on content strategy work? Our CEO shares examples of what content strategy can bring to your institution so that you can justify the investment.

Worried about presenting? Our Senior Content Strategist shares his tips for leaving an impact on the audience with your talk, with various fireworks references thrown in for good measure.

Public speaking can energise some people, but terrify others. Our Senior Content Strategist shares his top tips for overcoming those nerves and boosting your confidence before a talk.

Our Senior Content Strategist lists all the ways you can achieve small fundraising wins with the help of Facebook’s recent tools.

We share a bunch of notable Tweeters in the sector to brighten your newsfeed and broaden your network.