A FREE one-day event exclusively for directors in schools, colleges and universities. Facilitated by Tracy Playle, Founder of ContentEd and author of The Connected Campus: Creating a content strategy to drive engagement with your university (2020). Tracy will be joined by expert colleagues to guide our discussions and share deep insights.
Please note, we have changed the date of this event due to rail strikes. Directors’ Day will now take place on Monday 23 January 2023.
“Pickle Jar's Directors Day was a hugely stimulating event, providing a valuable opportunity not only to learn about current trends but also to share experiences and thinking with sector colleagues in a supportive and open forum. Highly recommended!!”
Rebecca Trengove, Director of External Relations at the University of Dundee
With almost three years of constant crisis management as we worked through a global pandemic, it’s not always been easy for senior leaders in our roles to create the time and space for future gazing and big picture planning. This session is that space.
The pace of change in how we communicate with and market ourselves to our audiences can feel like an ever-accelerating vehicle hurtling us into the unknown.
But what might have been scary and unknown to us in the past is beginning to feel like business as usual. We must be prepared. Our institution’s success is riding on:
Our ability to spot new opportunities
Our readiness to embrace emerging communication and marketing trends
Our preparedness for the reputational risks that those changes might bring.
At the Directors’ Day, together we’ll explore some of the big questions that will help you to prepare yourself for that future, and embrace the opportunities. We will do this by exploring three main areas:
Trends and changes in the world of content marketing and experience design
Culture shifts, transformation and disruptions within the education sector
The growth of content and experience design as a leadership function.
Who may attend?
This event is free to attend, but registration is strictly limited to directors, deputy directors, vice principals and pro vice chancellors (or equivalent) who work in the following fields in an education institution (school, college or university):
External relations and engagement
Marketing, brand and recruitment
Communications and PR
Web and digital
Content strategy
Experience design
This session will bring together directors of marketing, communications, recruitment, external relations, web, content and digital together to explore together what the future of our roles and audiences might look like, and how we can prepare for it.
Why attend?
Give yourself the gift of a day out of the office to focus on strategic thinking, opportunity spotting, and exchanging ideas and opportunities with your peers from across the education sector.
You will leave this day with:
Inspiration for new opportunities to engage with your audiences
An understanding of what marketing and engagement trends are emerging, growing, continuing and trailing off
A vision for what roles your marketing, communications and engagement teams will need, and what they’ll need to thrive
Tactics for preparing our entire teams to shift from being expert service providers to strategic leaders..
And did we mention that it’s free? Why? Because after so much disruption in the last few years, we felt that now is a time to regroup, reconnect and think strategically about our content and experiences.
All we ask in return is that you join us and come ready to learn, to be inspired, to get curious and to share.