We produce campaigns and content to create and showcase our organisation’s brands. But how do we connect our brand and brand values to the ways that we work, and how we work with each other?
Our organisational brand and brand strategy is the beating heart that powers the stories we tell - and how we tell them - about our institutions.
We focus our creativity and energy on projecting our brand values out into the world. But how often do we look inside our own selves and our own teams for the way that those values show up - or don’t.
This workshop begins with an assertion: that the brand values that we project through the materials that we create, we don’t always live and “be” in the way in which we ourselves work.
We’ll take a look at brand values through taking a look at ourselves:
How are we being and behaving?
How are our teams being and behaving?
How does brand and behaviour connect?
If we could live and breathe our brand values in the ways in which we show up, and how we work as a team, what possibility would that create for us in what we’re able to do and produce?
This workshop will explore it all, and take a look at what’s getting in our way and how we can remove those barriers.
What we’ll cover
The importance of brand values and behaviours
How to name and label our own behaviours and being
What magical things can happen when we actually live our brand values instead of just talking about them
What gets in the way of “being” your brand
How to remove those barriers
The role that coaching and an understanding of an ontological review of our teams plays in powering our brand strategies and marketing creativity.
Your facilitator
Your session will be facilitated by Tracy Playle, CEO, Chief Content Strategist and Coach at Pickle Jar Communications Ltd and the author of The Connected Campus: Creating a content strategy to drive engagement with your university (2020).
For two decades Tracy has worked in higher education communications, marketing, digital engagement and content strategy. Initially working in-house with the University of Warwick, Tracy founded her consultancy 15 years ago and has since worked with around 300 education institutions in more than 30 countries to help them evolve their approach to content strategy, delivery and management.
She is also an accredited ontological coach, having trained and been part of the leader teams with the Accomplishment Coaching New York Intensive coach training programme (2019-21), and as a member of the International Coaching Federation (ICF).
Tracy now spends much of her time supporting individual leaders and teams to become more creative, collaborative and empowered in their work, removing the barriers to creating outstanding experiences and campaigns in and for their organisations.
Tracy is an international speaker and a CASE Crystal Apple award winner and laureate, a former chair of the CIPR’s Education and Skills Sector Group, and the founder of ContentEd and Utterly Content.
Alongside her consultancy work and leadership of Pickle Jar Communications, Tracy also runs a private coaching practice (www.tracyplayle.com).
Who should attend?
Directors and Heads of marketing, communications and brand
Team leaders and managers
HR and organisational development professionals
Internal communication professionals
Senior leaders responsible for organisational culture and/or employee or student experience.