Our Senior Content Strategist reflects on how we can creatively use our intranets to express the key priorities and values within our university strategies.

Our Chinese Social Media Specialist unpacks the recent Dolce and Gabbana communications crisis in China and emphasises the importance of cross-cultural comms.

Our Content Strategist, Rachel Smith, shares a few youth brands that are creatively engaging young people on other offline platforms beyond social media.

Our CEO, Tracy Playle, shares five key elements that you should consider when designing a strategy to ensure it gets implemented, including accountability, actionability, flexibility, compatibility, and transferability.

Our Head of Research spoke at Universities UK’s conference about mapping online influence – so he also created a post-conference map of social media conversations using the #UUKComms hashtag.

In the second post from a two-part series, our Content Strategist, Rosie Wowk, shares her key takeaways from this year’s HighEdWeb conference in Sacramento, CA.

After attending HighEdWeb 2018, our Research Analyst shares her takeaways on representing diversity on university websites and embedding empathy in content creation and data collection.

What is Zhihu and why are students engaging with its content? Our Chinese Social Media Specialist explains why this community question-answering site is so popular in China.

What do we mean by “content strategy”? Rachel explores the evolution of the term while sharing our own developed definition of content strategy.

In his latest post, our Head of Content, John Hill, explains why less is more in storytelling and how to plant the seed of a great story for your audience.

Robert Perry, our Head of Research, spoke at ContentEd 2018 about influence mapping on social media, and how this can become part of your content strategy. So we thought we’d create an map of online influence just for the two day conference.

Carewords appeal to the emotional side of audience decision-making, as well as to their factual and literal information needs that they are looking for on your website. Our Senior Content Strategist shares how to develop carewords for your university.

Our CEO, Tracy Playle, participated in a panel discussion at the Campus Management conference in May – and came back with a few unanswered questions about the impact of technology on higher education.

It’s essential that key stakeholders are onboard with your project from the very start – and designing personas can help you to think about engaging your stakeholders.

With the recent negativity towards social media platforms in the news, our Head of Research reflects on how we can optimise our social media channels, rather than to delete them.

Our Chinese Social Media Specialist, Altman Peng, uncovers a new trend in Chinese social media, and the potential for universities to reach prospective Chinese audiences on this video platform.

What do students want to see from university emails? We asked some current students what would encourage them to open – and read – emails from their university.

Podcasting is becoming a popular medium for universities to experiment with. Our Head of Content, John Hill, shares how to adapt copy for different audio platforms, and use it to its full potential.

What makes a great story? Our Senior Content Strategist, Rachel Smith, shares three steps to creating effective and emotive university storytelling.

Our Head of Research, Robert Perry, headed to #CASEsmc 2018 last week to present a session on measuring and mapping social media influence. So we thought we’d create an map of online influence just for the two day conference.