With Clearing just around the corner, Pickle Jar Communications’ CEO and Chief Content Strategist, Tracy Playle, provides you with two ingredients for a successful content marketing strategy for the big event.

Studies show that public trust in technical and academic experts has actually risen. Our Head of Research reflects on the benefits of involving academics in university communications.

Our Senior Content Strategist, Rachel Smith, shares her three top tips for producing effective content aimed at teachers, an audience often forgotten by marketing teams.

What do graduates actually want to see from alumni communications? Our Research Analyst, Louise Shaw, shares key findings from fellow graduates and thoughts from her own experiences.

Our CEO, Tracy Playle, shares her thoughts on why schools should re-evaluate the term “prospective parents” in order to more effectively design user-centred content for their audiences.

Our Head of Research, Robert Perry, looks at the benefits and drawbacks of competitor research and benchmarking.

Our CEO and Chief Content Strategist, Tracy Playle, shares a few places of inspiration to help with writing your next blog post.

In this blog post, Pickle Jar’s Head of Strategy, Ellie Lovell, shares a sector perspective on recruiting and managing student vloggers.

Our Chinese Social Media Specialist breaks down how international institutions can sign up for a verified WeChat account.

Pickle Jar’s Junior Research Analyst maps the influence of online conversations on Twitter during Wonkfest 2017.

Research is a major part of the business of being a university, so why do research tabs on our websites feel a bit flat? Tracy looks at a new approach.

Survey segmentation is a great way to get more out of your data. Robert looks at how to break down your audience and what to do with the answers.

Our CEO and Chief Content Strategist, Tracy Playle, explains why it’s important to align your content strategy with your organisation’s goals.

ContentEd 2018 is live. You can now book online and submit speaker proposals. Join us on 14-15 June 2018 for Europe’s only content strategy conference for the education sector.

How effective is your university’s content strategy and content management approach? Use our ten pillars of content strategy maturity to improve.

Pickle Jar’s Junior Research Analyst shares an up-to-date list of some of the UK universities using Snapchat – and why all universities should too.

Our Chinese Social Media Specialist, Altman, discusses the re-emerging popularity of “old” social media platforms in China.

Pickle Jar’s Head of Research carries out some analysis of online influence at the THE World Academic Summit 2017 in London.

After attending CEAC 2017 this week, our Managing Director shares her top three takeaways from the conference.

Who was driving the advancement conversation at #CEAC17? Who was making the most impact? Our Head of Research shares his influencer maps of CEAC 2017.