Blog
Creating content strategies in education that captivate, convert and control
Tracy Playle shares her slides and a summary of her talk on developing a content strategy from CEAC 2017.
Planning a content workshop for your university, college or school
How should you approach planning a content strategy workshop for your school, college or university. Tracy Playle shares her planning advice.
A student communications strategy to support mental health and wellbeing
Is a mental health services league table or more investment in services enough in higher education? Or might we also need a new take on student communications?
University Clearing: the 2017 round-up
Results day is a daunting day for some students. What were universities doing to ensure they understood Clearing and made the right choice for their future?
10 things I would love to change about education advancement
In the final post of the 10th birthday series, Pickle Jar CEO and Founder shares what she would change about education advancement.
10 ways that consultancies really add value to the education sector
In this fourth post of the 10th birthday series, Pickle Jar CEO and Founder shares how consultancies have added value to the education sector.
10 things I’ve learned in running an education sector consultancy for 10 years
As Pickle Jar turns ten, what has the company’s Founder and CEO, Tracy Playle, learnt from her experience of running a successful consultancy?
6 things to do before you start a website redesign project
How to create a web redesign project for your school, college or university that places audience needs and a content-first approach at its heart.
10 predictions for education advancement for the next 10 years
In this second post of the 10th birthday series, Pickle Jar CEO and Founder makes her predictions for the next ten years in education advancement.
10 ways that education advancement has changed in 10 years
To celebrate the 10th birthday of Pickle Jar, CEO and Founder, Tracy Playle, shares her reflections. This first post addresses changes to advancement.
Summer support packages to give your content strategy a nudge
Advance your school, college or university’s content strategy 2017-18 with our special summer support packages.
A planning model for your content strategy that plays to needs and emotions
Our CEO, Tracy Playle, offers up a simple model for planning content that is useful, usable, relatable and relevant.
Using a matrix approach to create more meaningful personas
Our CEO, Tracy Playle, looks at how you can create personalised content experiences by developing personas using matrix-style approach.
Stakeholder engagement - listening is more important than speaking
Our Head of Research and Insight, Robert Perry, looks at the importance of gaining stakeholder buy-in for your projects.
50 education marketing and communication experts to follow on Twitter
Our favourite education marketing and communication experts using Twitter to share useful insights and anecdotes from the sector.
Formatting tools and tips to upgrade your WeChat content
WeChat is commonly used as a tool to reach audiences in Asia. We share our favourite tools and tips on how to make your content stand out from the crowd.
There’s too much noise on the net - and it’s our fault
We’ve all seen the stats on how much noise there is on the internet, but what are the mistakes we’re making when creating our own content?
Our guide to algorithms: Instagram
It has been all change for Instagram in the last 6 months. We look at how best to ride their new algorithm format to help keep your head above the water.
Silence is still a statement. Time to get loud
Brands have been conditioned to stay out of politics. But at times like these, can they afford not to?
15 early impressions of the new LinkedIn university pages
This week we welcome Dave Musson to the blog. A Social Media Strategist passionate about analytics, he walks you through the latest changes to LinkedIn University Pages.