Our Chinese Social Media Specialist, Altman, explains why you should be keeping an eye on the emerging question-and-answer platform, Zhihu.

We are excited to announce that Pickle Jar Communications will be hosting a two-day content strategy conference in London in June 2017.

In 2016 Pickle Jar worked with UCL to map the university’s online influence in different fields. Robert explains how we approached the work.

We’ve worked on some exciting projects this year, but what’s on the team’s wish list for 2017? Find out in this collaborative post.

What has the education sector been doing this year to spread the festive cheer? Find out in this year’s creative Christmas comms round-up.

Pickle Jar CEO, Tracy Playle, shares the sector’s and her own personal insights on how to keep your student content creation team engaged.

Video continues to grow here in the West, but how does it sit within the climate in China? Altman looks at how you can engage your audiences with video.

Your Facebook feed may seem simple enough, but there’s something important going on under the hood. We take a look at algorithms and how they affect the content we consume.

We are currently tackling a climate of anti-intellectualism. Our CEO, Tracy Playle, talks about how we as communicators in education need to find a voice to fight back.

Alumni relations is a relatively new concept in China, so how can you engage with your past students? Altman shares his favourite best practice examples.

Prepared to be spooked and grossed out as John shares terrifying examples of terrible content, with tips on how to avoid falling into the same trap.

In her latest blog post, Rosie looks at why it’s important to create new content for Instagram Stories instead of repurposing from Snapchat.

To celebrate National Poetry Day, we crafted a little Pickle Jar poem.

As we become immune to some of the ridiculous things stated by Donald trump, what can he teach us about brand perceptions?

Sparked by a question asked on Twitter, the Pickle Jar team discusses their favourite student blogs delivered by universities.

With more useful information from Kantar’s social media report, Altman helps you understand how the Chinese population is using social media.

The Rio 2016 Olympics have come to an end with all medals distributed, but how did universities with representatives fair on the social media podium?

Find out what tactics and strategies universities used to entice prospective students on a-level results day with our Clearing round-up.

Altman pulls out key points from Kantar’s 2016 Report on the Impact of Chinese Social Media to help guide you on the best content to post on WeChat.

Influenced by a trip to the IVF clinic, Robert looks at why it’s important to measure our progress and how to get started.