Our Head of Strategy, Ellie Lovell, takes a look at online publishing platform, Medium, and discusses why it could be right for your institution.

Our in-house Chinese social media specialist, Altman, takes a look at the latest emerging platform in China, Friend.

Virtual reality has boomed since the start of 2016, so how can higher education marketing and communications pros take advantage of this new trend?

It’s been proven that images help drive more engagement, so we show you the tools to help you create stunning visual content.

Here is a useful directory of all of the UK universities using Snapchat as an engagement tool to connect with their audiences.

As WhatsApp continues to grow, does it have a place in higher education? We speak to Jono Read from UEA about how they’re using the app to engage with students.

With the world full of different types of content, what can you do to ensure your fundraising content strategy creates an effective return on investment?

How do you cope when silliness hijacks your online vote? Boaty McBoatface is helping NERC (and the rest of us) navigate some difficult seas.

As WeChat gains more and more popularity in China, how can you use the instant messaging tool to engage with prospective Chinese students?

Working in small marketing teams, with little resource, how can a school adopt a content marketing approach? Our free guide helps.

Could you produce a podcast to share what interests you? We look at a few different approaches to help you find your style

How can you make your Snapchat stories stand out from the crowd? Take a look at our handy hints on how to make the most out of your Snapchat story.