In recent months, there have been many brands and organisations reconsidering their presence on X (formerly known as Twitter). Mikki Collins asks if now is the time for education institutions to also leave.

Here are three very quick and easy ways that you can use chatGPT alone right now to enhance and add efficiency to your higher education content marketing approaches.

Image credit: Claude.ai

Over the last few blogs, i’ve spoken about some of the ways you can improve the accessibility of your content. I’ve discussed screen readers, alt text, keeping things camel case and other practical and structural ways to make your content accessible to people.

But, as we know, accessibility isn’t just about the physical challenges people face when accessing your content. It’s also important to talk about the mental and neurological implications and how we can make content accessible.

One evening recently a thought popped into my head: What would happen if I gave creative control over a university brand and content project to AI-tools like ChatGPT and DALL·E 2?

Within an hour or two I had somehow become the unlikely founder of a new university:

The University of Anywhere.

When I talk about a brand strategy, what do you expect that to include?

For years now I’ve grappled with understanding where brand strategy ends and content strategy begins. As a content strategist I’ve had to retrofit more brand strategies and brand visions than I care to count. Brand strategies are rarely fit for purpose to meaningfully bridge the intention of the brand vision with the actual reality of the lived experience of that brand and everything in between.

The person that made this sign wanted to help their users (thank you!). But they did so from the context of the building/employees, not from the context of the user. Everyone in the building knows that’s the second floor. Not every user walking in the door does.

Our Head of Research reflects on why we should avoid using jargon in external-facing communications, and instead opt for language that aligns more with our audience.

It’s been proven that images help drive more engagement, so we show you the tools to help you create stunning visual content.