Nord Anglia Education: developing a digital content strategy
Nord Anglia Education is a family of premium schools, offering British and international education in 42 locations across North America, Europe, the Middle East and China.
Working in partnership with a web design agency and an SEO agency, Pickle Jar Communications helped to redevelop digital communications for each of Nord Anglia Education’s schools worldwide by setting the vision for their approach to their website content and social media.
This work included:
Target audience research and insights
Competitor research and insights
An overarching digital and social content strategy for the group
A digital language style guide for the group
Individual and bespoke information architectures and page-by-page content strategies for 28 international school websites
The information architecture and content strategy and plan for the Nord Anglia Education corporate website
Individual blogging and social media plans for all Nord Anglia Education schools
Full website copy for 11 schools in the group and associated content
Webinars and training resources for the group
Hearts and minds buy-in activity with school principals
Nord Anglia Education – a group of premium international schools – was keen to reach parents across the globe and encourage them to enrol their children. Each site was built following our work on thorough research into what would have the biggest impact on their audience, and featured messaging development, a full digital content strategy, content planning for every page of each school’s website, and recommendations on how each school could use social media to their benefit.
This research was presented in a detailed content plan, completely tailored for each individual school while also retaining the essence of what it means to be part of the Nord Anglia Education family of schools.
Following the publication of these reports, we produced full website copy for several of the schools’ websites and reviewed the content produced for all sites, collaborating with schools in 13 countries to fine-tune the content to their needs.
