Heard a colleague complain that ‘students don’t read their emails?’ Email communications can easily be done badly, resulting in overwhelm and disengagement from students.

Yet research suggests that most students prefer to get information from their institution via email. Email is one of the most effective tools we have to communicate with students and drive action.

But to be effective, it has to be done strategically

What do students want to see from university emails? We asked some current students what would encourage them to open – and read – emails from their university.