Reviewing and editing your copy is crucial to ensure that the final words published on the page do what they need to do.

But when reviewing your copy, what are you actually looking for?

Here are three very quick and easy ways that you can use chatGPT alone right now to enhance and add efficiency to your higher education content marketing approaches.

Image credit: Claude.ai

Over the last few blogs, i’ve spoken about some of the ways you can improve the accessibility of your content. I’ve discussed screen readers, alt text, keeping things camel case and other practical and structural ways to make your content accessible to people.

But, as we know, accessibility isn’t just about the physical challenges people face when accessing your content. It’s also important to talk about the mental and neurological implications and how we can make content accessible.

One evening recently a thought popped into my head: What would happen if I gave creative control over a university brand and content project to AI-tools like ChatGPT and DALL·E 2?

Within an hour or two I had somehow become the unlikely founder of a new university:

The University of Anywhere.

Accessible documents are an important part of creating an inclusive approach to content. This post covers the basics of creating accessible documents, including some quick tips and resources for easy implementation.

Being accessible on social media just makes sense.

Accessible content is good for everyone. When you consider ways to ensure that people can adequately access and understand your content, everyone is more likely to access and understand it. It’s simple really. This post touches on some of the core elements of accessible practice on social media.

Heard a colleague complain that ‘students don’t read their emails?’ Email communications can easily be done badly, resulting in overwhelm and disengagement from students.

Yet research suggests that most students prefer to get information from their institution via email. Email is one of the most effective tools we have to communicate with students and drive action.

But to be effective, it has to be done strategically

It’s official: Results Day is over!

Universities across the UK have put in hours of hard work to help students through what can be an incredibly difficult and important time of their lives.

We wanted to celebrate some of the best content from across the sector - and why it works so well.

Last week, thousands of students found out which universities they were heading to - and the majority of the UK education sector has been focused on helping some of them find places through Clearing. Now, they’re moving on to the next big milestone: arriving at university.

At its heart though, your content needs to see this as an extension of the application process. Your students’ experience doesn’t start now. It began months ago.

It’s 2022 and the summer graduation ceremony is back without government COVID restrictions. For higher education teams, this might be the biggest year you’ve had yet if you’re holding postponed pandemic ceremonies. Or you might be thinking about how to make this year bigger and better than anything you’ve done before.

So here’s the A to Z of creating content at graduations to show your newest alumni how amazing you know they are.

Clearing is one of the busiest times of year for (almost) any UK university - and it can seem overwhelming.

So we’re here to help. Take a look at our top five tips to make the most of Clearing 2022.

In early May, Manchester United Football Club tweeted about Juan Mata García, asking its followers to read the alt text. In the functionality designed to describe imagery for assistive technology, their social media team shared a joke about how great the player is.

And, as you might expect, Twitter users were angry.

But what is alt text, why should you be using it - and why did Man Utd receive such a backlash?

We’ve reached that time of year when we start to receive a flurry of project requests aligned to end of financial year spend. In this post we explore your options and offer advice on making the most of this time and those remaining pockets of budget.

Cloze tests help you check the suitability of language and messaging for certain audiences. We share how to set up and assess the results of cloze tests.

To be truly accessible, our videos need captions. But which kind? Here’s why closed captions may be the better option for your audiences.

Depending on your role, different skillsets may judge the quality of content in different ways. Our Senior Content Strategist defines eight key pillars of good quality content.

Descriptions are important. Accessibility is important. Your images need alt text. Our Senior Content Strategist shares how to create descriptive and impactful alt text.

Want to improve the readability and accessibility of your hashtags? Use camel case. Our Senior Content Strategist explores how and why camel case can be used for your social media channels.