Blog
What makes good quality content?
Depending on your role, different skillsets may judge the quality of content in different ways. Our Senior Content Strategist defines eight key pillars of good quality content.
It’s time to talk about TikTok…or is it?
As more and more young people dive into TikTok, our Senior Content Strategist shares a few considerations and cautions to consider before your institution takes the leap too.
How academics can make an impact on Twitter
Have you considered Twitter as a place to promote your research? Our Senior Content Strategist shares a few great examples of academics that are currently making an impact on Twitter.
How academics can make an impact on Instagram
Have you considered Instagram as a place to promote your research? Our Senior Content Strategist shares a few great examples of academics that are currently using Instagram to spread their message.
How to fundraise on social media: turn your followers into advocates
Fundraising on social media can be really effective, but only if you have an active following. Our Senior Content Strategist shares his tips for developing a loyal group of engaged followers – and turning them into advocates.
A student communications strategy to support mental health and wellbeing
Is a mental health services league table or more investment in services enough in higher education? Or might we also need a new take on student communications?
University Clearing: the 2017 round-up
Results day is a daunting day for some students. What were universities doing to ensure they understood Clearing and made the right choice for their future?
Boaty McBoatface: the choppy waters of social media engagement
How do you cope when silliness hijacks your online vote? Boaty McBoatface is helping NERC (and the rest of us) navigate some difficult seas.