Reviewing and editing your copy is crucial to ensure that the final words published on the page do what they need to do.

But when reviewing your copy, what are you actually looking for?

Over the last few blogs, i’ve spoken about some of the ways you can improve the accessibility of your content. I’ve discussed screen readers, alt text, keeping things camel case and other practical and structural ways to make your content accessible to people.

But, as we know, accessibility isn’t just about the physical challenges people face when accessing your content. It’s also important to talk about the mental and neurological implications and how we can make content accessible.

Accessible documents are an important part of creating an inclusive approach to content. This post covers the basics of creating accessible documents, including some quick tips and resources for easy implementation.

Being accessible on social media just makes sense.

Accessible content is good for everyone. When you consider ways to ensure that people can adequately access and understand your content, everyone is more likely to access and understand it. It’s simple really. This post touches on some of the core elements of accessible practice on social media.

In early May, Manchester United Football Club tweeted about Juan Mata García, asking its followers to read the alt text. In the functionality designed to describe imagery for assistive technology, their social media team shared a joke about how great the player is.

And, as you might expect, Twitter users were angry.

But what is alt text, why should you be using it - and why did Man Utd receive such a backlash?

Cloze tests help you check the suitability of language and messaging for certain audiences. We share how to set up and assess the results of cloze tests.

To be truly accessible, our videos need captions. But which kind? Here’s why closed captions may be the better option for your audiences.

Depending on your role, different skillsets may judge the quality of content in different ways. Our Senior Content Strategist defines eight key pillars of good quality content.

Descriptions are important. Accessibility is important. Your images need alt text. Our Senior Content Strategist shares how to create descriptive and impactful alt text.

Want to improve the readability and accessibility of your hashtags? Use camel case. Our Senior Content Strategist explores how and why camel case can be used for your social media channels.

Is your university website easy to understand to a range of audiences? We carried out a readability audit of 20 university websites, UK-wide, to see how well they were doing.

Our Head of Research reflects on why we should avoid using jargon in external-facing communications, and instead opt for language that aligns more with our audience.

In the second post from a two-part series, our Content Strategist, Rosie Wowk, shares her key takeaways from this year’s HighEdWeb conference in Sacramento, CA.

Virtual reality has boomed since the start of 2016, so how can higher education marketing and communications pros take advantage of this new trend?

It’s been proven that images help drive more engagement, so we show you the tools to help you create stunning visual content.